To be fair, KIA has done nothing to me personally. But every time I see that crummy commercial for their Soul, I get angry. You know the one I’m talking about. Rapping hamsters. Kids love it. Women love it. It’s actually helping boost the company’s car sales. It’s also stealing a piece of my high school days.
The soundtrack to the commercial is “The Choice Is Yours,” by hip-hop group Black Sheep. It’s off their album “A Wolf in Sheep’s Clothing,” which dropped in 1991 and helped change my life. Affiliated with Native Tongue groups like A Tribe Called Quest and De La Soul, Black Sheep’s unique beats – courtesy of DJ Mr. Lawnge – and the intelligent flow of Dres made their music special.
But now, thanks to KIA, when my wife and kids hear that song they’ll think, “Ha ha ha! Dancing hip-hop hamsters!” Tragic.
Black Sheep most definitely fall in the “They Don’t Make ‘Em Like This Anymore” category. But really, they do. Here’s a new-ish track from Dres, “Forever LuvLee” off his “From the Black Pool of Genius” album
Happy Friday, y’all.